Following on from the recent news of Randox becoming title sponsor of the Show, Antrim Agricultural Society has unveiled a new event logo, as part of wider rebranding project that the Committee members have been working on over winter.

Now that it the Show’s new logo has been combined with that of its new title sponsor Randox’s identity, it has been unveiled to the masses.

About the vibrant new look, Show Secretary Patricia Pedlow said; “We wanted a logo for our Show that portrayed a fun family day out while also giving a nod to our rural roots and focus.  The designer cleverly chose to create the ‘blue’ by blending sky blue with the grass green, and the ‘yellow’ represents a blend of sun yellow with that of brown soil.  The sun graphic not only conveys warmth and that everyone is welcome, but touches upon our event taking place at the peak of summer.  So, a lot of thought has gone into it, along with a lot of time at the drawing board but it was all worth it as we couldn’t be happier with our end product”.

The rebrand campaign will also include an update of the Antrim Agricultural Society’s website, which, all being well, will go live for the opening of competition entries from around the first half of June.

Antrim Agricultural Society and Randox Laboratories have announced they’ve agreed a three-year deal whereby Randox will be the new title sponsor of the annual Antrim Show.

The Randox Antrim Show will take place this year on Saturday 22^nd July at Shanes Castle, Antrim.

With 111 years of events under its belt, Antrim Show is one of the longest running and most highly regarded of Northern Ireland’s regional agricultural shows.  It is a showcase of country life with an eclectic mix that includes the best of the best livestock competitions, equine events, local food and rural crafts, set amongst stalls, marquees and family entertainment.

Randox is one of the most important businesses in Northern Ireland. For over 35 years, it has been committed to transforming global healthcare. A world-leading medical diagnostics manufacturer, its products and services are used in hospitals, universities and laboratories in 145 countries. Spearheading the drive towards preventive healthcare, it opened Randox Health clinics across the UK to offer its diagnostic expertise directly to the public. Headquartered in Crumlin, Randox recently invested over £161m on Randox Science Park, redeveloping the former Masserene Barracks in Antrim into a state-of-the-art R&D, engineering and manufacturing hub.

Welcoming this show of support from Randox, a neighbouring company of the Show, Fred Duncan, Chairman of Antrim Agricultural Society, said:

“This partnership with Randox offers us a fantastic and refreshing opportunity to enhance our marketing plans as well as add to the Show’s offering of activities. We welcome the return of regular visitors and newcomers to enjoy our fun packed day in the country that we offer within the beautiful setting of the Shanes Castle Estate.

“Antrim Agricultural Society is a not for profit organisation. It’s thanks only to the support of sponsors and the hard work and dedication of a team of volunteers that the Show can continue to go from strength to strength.”

Randox is also well-known for its veterinary division and in line with its new commitment to equine events, through its sponsorship of the Randox Health Grand National, is developing a leading equine health programme. Show-goers are guaranteed an eye-opening experience when they visit the interactive stands at the Randox Health marquee at Shanes Castle on the 22nd July.

Randox’s founder and managing director, Dr Peter FitzGerald, said:

“This partnership means a great deal to Randox and we’re delighted to work with the very committed team behind this event. Our success is in no small way down to the support we’ve received from the local community and the people who work with us, and we believe that it’s vital to give back wherever possible. This is one way of the ways we are doing that and we’re all looking forward to the very first Randox Antrim Show.”

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